What is a doula?

A franchise is a tried-and-tested business model where you license our circle set-up, ready-made operations, intellectual property and use of the MotherFolk brand. You will operate your very own MF community, either as an owner-operator or manager of your own team of practitioners, bringing MF’s life-changing circle experiences to mothers in your local area.

MotherFolk franchisees possess a rare balance of skills, combining the ability to hold safe, nurturing space with the practical savvy to grow a thriving business. The Three Pillars to a successful MF Franchisee are: Holding Space Our Franchisees know how to listen deeply, be non-judgmental, manage dynamics sensitively, and maintain clear, compassionate professional boundaries. Creative Facilitation You don’t need to be a writer, but you should value how storytelling, creativity, and gentle writing practices support mothers’ wellbeing and connection. Localised Entrepreneurship MotherFolk is also a business, so you’ll need motivation to grow something of your own, a practical mindset, and the confidence — or willingness to build it. A huge part of this is understanding the mothers in your local community. We know these qualities take time and practice to develop. What matters most is openness, passion, patience, and resourcefulness — and a willingness to grow into the franchisee you aspire to be. Our training and support are designed to draw out these rare qualities, offering opportunities to develop, refine, and confidently apply them. If you care deeply about mothers and want to create a meaningful, fulfilling livelihood, you may be exactly who we’re looking for.

Your income as a MotherFolk Franchisee is entirely in your hands. You choose how big you want your business to grow and how it fits alongside the rest of your life. Some facilitators build a full-time, thriving income; others choose a gentler pace that weaves around family, work, or other commitments. Whatever your vision, you won’t be doing it alone — we’ll support you to create a clear, personalised business plan, and we’ll be beside you every step of the way as you build, adapt, and expand. The MotherFolk model is deliberately flexible, so you can grow your earnings in a way that feels sustainable, spacious, and right for you.

The MotherFolk franchise model is purposefully designed to be flexible. We know that being a mother and running a business isn’t simple - and that most workplaces don’t fully accommodate the realities of parenthood. That’s why you can grow your franchise to fit your life, choosing the days, times, and pace that work best for you and your family. The model is designed to adapt around your life commitments. Some franchisees have other projects or work alongside MotherFolk, and the flexibility of the model allows you to manage your schedule without compromising the quality of your circles. You’ll be supported to build something meaningful that works for you and the mothers you serve.